An article in the Business section of the Economist this
week covers Primark’s launch into the USA.
Most readers of this blog will be aware of the business
model of Primark, selling on trend clothes at very low prices. The company now sells more clothes than any
other retailer in the UK - serving 1.4 million shoppers every day. It has expanded into Europe across Austria, Belguim, France, Germany, the Netherlands and Spain.
Now Primark are opening their first store in the USA on 10th September in Boston, with another eight opening over the next year.
