
As the
book is written by Woodford alone, it is difficult to be sure how much of the
story is written in a self-serving manner but there seems no doubt who are the
good and bad guys. The fact that the
press, other media and the shareholders outside Japan were so solidly on his
side is an indication of the rightness of his cause and the bravery he
showed. The book describes very well the
aspects of Japanese society that made it impossible for the Japanese senior
managers to accept their culpability; the way that lower levels kowtow to those
at the top, the way they protect each other, the way in which Japanese banks
have more power than shareholders when it comes to the crunch. In Woodford’s view these characteristics will
make it impossible for the Japanese economy to thrive in the long term.
The
details of the frauds are quite complex and it is sometimes tempting to skip a
few pages but the key elements are excessive prices paid for companies
acquired, money transferred to consultants through the Cayman Islands, covering
up of losses through dubious accounting transactions. It was unclear whether the guilty senior
people had actually benefitted personally, perhaps because Woodford was
concerned about defamation suits.
The
author is very open about his feelings while all this was going on, revealing
how even the most impressive and courageous CEO can have anxieties and personal
insecurities, while putting on a brave face in public. This anxiety even extended to personal safety
when Woodford discovered from friends in Japan that organised crime could be
connected with some of the fraudulent transactions. The fear extended to his family and he is
very open about the impact on his relationship with his wife who, quite
understandably, questioned whether the effort, and legal costs, were justified
by his prospects of reinstatement.
In the
end, after several trips to Japan and tense encounters at Board and General
Meetings, Woodford had to throw in the towel.
His interventions and public statements had an enormously negative
impact on the Olympus share price and some colleagues, who used to support him,
begin to have second thoughts. Yet he is praised by the overseas shareholders
who, despite their losses, felt that such wrongdoing must be exposed. Woodford was showered with praise in the
media and given several awards by the business press for his courage.
It is
difficult not to be impressed by his side of the story but I was left wondering
what the same incidents would feel like if written by someone on the other
side. It could tell of a heavy handed
Brit who didn’t understand our culture and came wading in to something he
didn’t understand without thinking about the consequences; he should have
talked to us before going public. And
the result has been a disastrous fall in company value and reputation.
After
reading the book - which at times feels like a thriller novel - I came down
strongly on the side of Woodford. I
suspect that other readers will do so too.
It is certainly worth finding out.
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