Red Ocean Traps by W. Chan Kim and Renée Mauborgne from Harvard Business Review, March 2015
The Harvard Business Review (HBR) for March 2015 has a focus on Strategy. Two articles are highlighted on the cover, one on Strategy Execution and one on Blue Ocean Strategies. Here I will offer a few thoughts on the Blue Ocean article by W. Chan Kim and Renee Mauborgne.
