The MTP Business Learning Blog

This blog is produced by MTP for senior professionals highlighting relevant and interesting books and articles on business, finance and strategy, and the opportunity to comment on them. It also contains news of MTP and its clients and, from time to time, extracts from MTP publications.

Friday 8 May 2009

Business Simulation

MTP’s activities in this increasingly popular area of management training continue to develop. More and more companies are beginning to realise that a well designed simulation is the best way of tackling that difficult to define ‘holy grail’ of management training - business acumen.

Until about 18 months ago, our approach was to offer three outstanding, generic simulations to meet learning needs in the areas of finance, strategy and marketing, and these are still available to meet many learning needs. However, we then took on a project for BP which was to prove a watershed - the development of a tailored simulation based on the running of petrol stations and bringing in behavioural as well as financial and strategic aspects. It was also based in Excel and was thus much easier to operate and to tailor to specific needs.

The success of this project has led to exciting further developments; the conversion of our most popular generic simulation - 2020 Business - to Excel and the creation of a version that can be run virtually. We are also in the middle of a major new project for Unilever Foodsolutions; the development of a new tailored simulation based on the management of a team of sales people in the food service business. The design is based on a similar concept to BP and opens up possibilities that have never previously been available; tailored business simulations that are practical, realistic and cost effective, and can be run by either our own team or by internal facilitators after a Train the Trainer programme.

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