The MTP Business Learning Blog

This blog is produced by MTP for senior professionals highlighting relevant and interesting books and articles on business, finance and strategy, and the opportunity to comment on them. It also contains news of MTP and its clients and, from time to time, extracts from MTP publications.

Thursday 1 November 2012

Theodore Roosevelt CEO by Alan Axelrod, published by Sterling 2012

I decided to review this book as it is the latest in a series by the author, a historian who makes the bold attempt to use historical figures to illustrate learning for modern business leaders.  I chose Roosevelt because I am interested in American history and knew him to be a fascinating and controversial figure; but if you prefer more of a UK orientation you can choose Winston Churchill or Elizabeth I.  And even further afield in country and period, there are similar books on Ghandi and Julius Caesar.

The structure of the book is clever.  You receive a potted history of the life, followed by a series of chapters in which several learning themes are explored, while producing lots of anecdotes and examples to build on each theme.  In the case of Roosevelt (this is Theodore who was president at the beginning of the 20th century, not his cousin Franklin who was President in the Second World War) you read the potted history and cannot help going ‘wow’.  How did he do all that? He became President by accident following the assassination of his predecessor McKinley and proceeded to change America in all sorts of ways, some good, some more questionable.

But this review is not to provide a history lesson but to answer the question, does this combination of history and business learning work in this type of book?  The answer is yes, it works to a certain extent for those who are interested in both.  It is a relatively painless way of improving your knowledge of history while developing your thinking about successful leadership in business.  I think, however, that the reader should have an enquiring mind when reading the lessons for today’s business world, because some seem too contrived and simplistic.

Though I liked the structure of the book into seven chapters - each showing an aspect of his life - I would have liked the lessons to be more nuanced and less didactic.  By the end of the book we had lesson number 136 and the text and tone resembled too much one of those tiresome American books on personal self-improvement.  I would also like to have seen more caveats about the applications to business and the lack of these gives the impression that the author is more of a historian than he is a business guru.

Yet there are some clear parallels that convinced me of the relevance to modern leadership.  Roosevelt was a risk taker who constantly referred to risk as a positive factor in decisions, looking at the opportunities rather than the pitfalls.  ‘There is no reward without risk’ was his constant message.  And he was an early exponent of the ‘Management by Walking Around’ theory, rejecting organisation charts and talking to people at all levels.  He reformed the New York police in the early phases of his career by walking the streets of the City, gaining the respect of the lower levels and gaining the knowledge and determination to break the bureaucracy.

As I read through the chapters I began to wonder where I had heard these messages before and it came to me towards the end; the book is quite similar to the style and content to ‘In Search of Excellence’, the all-time best selling management book of the 1970s by Peters and Waterman.  Their approach was to look at how successful business organisations behave; these books look at how successful historical figures have behaved, albeit in a different time period and context.

The outcome is very similar.  You learn a lot more about the world, your thoughts are stimulated but there is no automatic transfer to the secrets of success in modern business.  But I guess that applies to any management book.  In Search of Excellence went out of favour because many of the featured companies fell from grace and were only successful for a limited period;  at least the reputations of Roosevelt, Churchill, Ghandi et al have stood the test of time. 

Buy the book;

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